Fade to Black NY/Spanish Moss/Lovely Bohemia/Fashion Toast/SRC783/Alison Scarpulla/Everything Style
Call it the Pamela Love influence, or perhaps I've just watched The Craft too many times now, but I'm starting to get swayed (or more likely, bewitched) by the folky, witchcrafty trend pioneered by US labels like Sisters of the Black Moon and Spanish Moss. The scrawny muse with long tangled hair, in a fringed dress with her fingers and wrists laden with macabre claws, crosses and turquoise stones and more often than not, wearing a pair of Jeffrey Campbell Litas, is all over fashion blogs and tumblr accounts in many different guises. In Spanish Moss American Gold's latest campaign, the blonde apparition (who we cannot turn from because of her enviable wardrobe), is faceless, and spookily child-like from behind... But I'd put a stake through her heart for that fringed kimono jacket. I portend a significant trend emerging; soon we'll be able to buy Tarot cards in Topshop.